Not all clients support email GIFs, and not all clients support videos in emails. Replace videos that specific email clients don’t support We’d recommend sticking to one per email, though – you want to use GIFs tastefully and not overwhelm your subscribers. Don’t be afraid to use a GIF to lighten up your email template or add a little extra pizzazz. If plain text emails are the standard for boring, animated GIFs and videos lie on the other end of the spectrum. Here are some benefits of using GIFs in your emails: Give your email added personality That said, GIF files are also quite large, and their 8-bit palette means you can expect some color reduction. They’re great for showcasing multiple products using less room or for calling attention to important information using animation. GIFs are an animated lossless format with an 8-bit color palette. But GIFs go above and beyond your regular static image. We’ve discussed supercharging your email campaigns with images and some best practices. Why should I use animated GIFs in my emails?īig brands are using GIFs to create effective email campaigns.
#ANIMATED GIF FOR OUTLOOK HOW TO#
Let’s take a look at why you should use GIFs in your emails, which email clients support GIFs, and how to ensure an ideal inbox experience – even in Outlook. So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support GIFs when they render your emails. Nice! Graphics Interchange Formats (GIFs) are an easy way of adding something fun to your digital marketing. Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email.
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